driver - Generator AMR SuperRacing Team

Matt George is a talented young driver, with a background in professional motorsport mechanics and now plenty of experience on the track.

Matt competes in the British, European & French GT4 Series, where he has raced along side the Superdry Founder James Holder for the last three years and Invictus Racing. Matt is twenty five years old and already has experience not only on the track but also as a former technician and driver coach at Base Performance Simulators.

He is a vital part of the Team Generation AMR and drives the Generation AMR SuperRacing Aston Martin V8 Vantage GT4 along with Invictus Games Racing Jaguar F-Type SVR GT4


Highly motivated and with a ‘can-do’ attitude Matt is already a consummate team player with bags of initiative and a strong will to succeed which makes him an asset to any organisation. His experience and technical ability is extensive for his age as are his interpersonal skills. Matt is honest and trustworthy and can be relied upon to ‘get the job done’ to a high standard and within expected time frames again and again.


A few years ago, Matt attended, by invitation, a Ginetta Test at Bedford Autodrome, home of Palmer Audi. It went really well and he earned the fastest lap of the day both in the wet and the dry against 23 other competitors.

“Matt made a strong impression and development over the day at Bedford Autodrome and finished up making me look slow!”
– Michael Simpson – Ginetta GT Factory Driver

“What I lack in experience I make up for in working harder than anyone else before each race, so I arrive at the track the best I can possibly be.” – Matt George

Unless you’re a karting a cionado of the very highest calibre, then the chances are that you won’t have heard the name Matt George until quite recently. The 20-year-old British GT rookie had no experience of car racing prior to jumping headlong into British GT series racing – not least in an Aston Martin Vantage GT4 – and had to sit out last year while he explored his options. However, he does have an ace up his sleeve.

Matt worked as a technician and driver coach at Base Performance Simulators – founded by Aston Martin Racing’s Darren Turner – and it was there he met Superdry entrepreneur James Holder. The pair quickly hit it off and it wasn’t long before they decided to team up and go racing together. As might be expected from a young man with extensive knowledge of how to apply the lessons learned from virtual reality to the track, Matt set about learning the ropes with a minimum of fuss.
Despite very little by way of expectation, he flourished in the opening two rounds while partnering reigning GT4 champion Jamie Chadwick, coming from the back of the eld to fourth at Brands Hatch before qualifying strongly at Rockingham and only losing out on a podium to braking problems.

I’ve come from karting and that’s it. Oulton Park was my third and fourth race in my first year, so it’s taken some time to get to grips with everything, but since the first round it’s just been getting better all the time. To be honest I’m finding it quite hard to believe that we’re on the level that we are at the moment.” see results to date.

Having to manage his own development while coaching Holder is by no means an easy task, but Matt is relishing the step-up and knows has an excellent mentor to glean advice from.

“I’m not scared of work, I’m not scared of helping people and anything I learn, James finds out straight away directly because my number one priority is making sure James is getting the most out of his British GT experience,” said Matt. “I’ve learned quite a lot about how people work, different techniques and how to apply them in different ways through my work at Base Performance Simulators, so I’m sure that I can extract the best out of him. What I lack in experience I will try to make up for by putting a lot of hard work in before every weekend to make sure that I arrive the best I can be.